Community Standards, Terms of Use, Privacy Policy

Content on,, or (collectively known, herein, as “the web site”), as well as any published/posted content by Deirdre E. Fay or Deirdre E. Fay, Inc. (herein known as “DEF”) or under the ‘Becoming Safely Embodied’ trademark, is NOT psychotherapy, does not take the place of psychotherapy, and should not be used for the purpose of psychotherapy.   By viewing any part of the web site, any published/posted content, or communications of Deirdre Fay, DEF or the ‘Becoming Safely Embodied’ trademark, you accept these Community Standards, Terms of Use, and Privacy PolicyYou are hereby accepting aforementioned content as a psycho-educational environment to support your healing, to be motivated by what you learn here, but under no circumstances will any advice, suggestion, comment by Deirdre Fay or any member of this community be considered psychotherapy.

Community Standards

In creating and developing the content, products and services offered herein, we were influenced by the Becoming Safely Embodied groups that Deirdre Fay led for many years and the many years she lived at Kripalu Center for Yoga and Health.  Deirdre realized that from those experiences she believed in communities where people know each other, treat each other well, actively work out their differences (often choosing actions that were best for the community over those that were  specifically self-serving), actively look to finding similarities between people instead of looking for what’s wrong and what doesn’t work.

Deirdre found that as people reached out to help others and lived by these principles this web site, and related programs, have created a place of safety.  Deirdre has found that people have an inherent tuning fork for what’s right and wrong, what’s kind and what’s hurtful.  When we live by these kinds of guidelines a community of kindness and generosity of spirit is continually co-created.  In this kind of space people tend to take responsibility for themselves and their actions — willingly accepting the consequences when they made mistakes, actively reaching out to repair ruptures, despite whose “responsibility” it is.

We’re creating a different kind of community – an online version.  Those who have been participating in this web site have found a safe place to live and connect with each other.  It has become a real community of committed individuals reaching out to each other, sharing their journey.  We value what has been created and we aspire to deepening this connection with each other as you join us.

As a company, we’re proud and protective of this community, and we count on all of you to be as well.

The following Community Standards were created to let you know what is expected of you, and what you can expect from us.  While they’re current right now, they’ll be evolving as the community evolves, and so you’ll want to check back here so you can keep current.

The guidelines are broken into several sections.  Obviously, some of the guidelines don’t apply to everyone but it’s smart to familiarize yourself with everything, anyway.

Please note that our community is, at the moment, a virtual community.  We have raised the idea of finding ways to join in-person.  All community guidelines apply to anywhere and any time community members are interacting and communicating.

— General Community Guidelines
— Ethical Guidelines
— Forum Guidelines
— Intellectual Property Guidelines
— Violations of Guidelines

General Community Guidelines

There are three overarching principles that guide this community:

  1. You’re responsible for yourself and your experience

This is about personal responsibility. Only you can control what you do, what you say, how you say it, who you say it to, how you interpret what you read, – in short, what choices you make and actions you take.  We expect you to be adult, and behave as an adult, whether on line in our portal, on community event tele-discussions, at in-person events, and even in your conversations with other community members. Things like gossip, triangulation, law-breaking, abuse – they don’t fly.  If you are at all unclear about what constitutes adult behavior, please be sure to ask.

One of the very specific responsibilities you take on is keeping current with what’s happening in this web site. While we hope you would be a very active contributor to the community, at the very least, you are responsible for knowing about official announcements pertaining to you, the community, and anything that could impact your membership status.

  1. Treat others well and with respect

We consider this the Golden Rule, it works on the assumption that everyone likes to be treated well.  It’s very simple.  Let’s cut to what really matters – and that’s that you always treat others in this community well and respectfully.

  1. Maintain a generosity of spirit

Consider others before you act. Help out when you can. Give what you have.  Pay it forward.


Ethical Guidelines

Our ethical guidelines apply to everyone in the community.

We believe in treating each other with generosity of spirit, abundance, integrity, and respect.  If you observe anyone behaving in illegal or harmful behaviors to self or other please contact to let us know.


Posting Guidelines

Our community, course, and comment areas are our primary tools of communication.  As such, it’s important that we all use them in a similar fashion. Here are the guidelines that will allow that to happen:

— Language: If your language wouldn’t be appropriate in polite, mixed company, don’t use it here.  Expletives; coarse, offensive, or vulgar words; mean-spirited or inciteful use of language all are inappropriate.  Masking, or hiding the letters so that you don’t technically use an inappropriate word is prohibited.  %#)(&@%, used to indicate general upset is fine because it could be used to indicate any number of feelings or words. You’re such an a**hole, isn’t.  If a member can clearly see the word you meant, its masking, and not allowed.

— Sexuality: We don’t discuss or exchange sexually explicit images, and/or materials; including but not limited to photographs, film, videos, pictures, or computer-generated images (actual or simulated). Links to sexually explicit materials are also prohibited.  Discussion of sexuality in a more clinical sense might be appropriate in a therapeutic conversation or an off-topic post, but will rarely be appropriately discussed in larger community forums.

— Copyright/Trademark: Make sure you own what you post, or that you have explicit permission from the owner to post it. For information in the public domain, please use attribution.

— Advertising and Solicitation: It’s perfectly ok to mention, link to, or discuss web sites that could be of interest to other people. Sharing resources asked for, or resources you find (Hey, look at the new service I just found!) is a terrific way to participate. Self-promotion if used occasionally by someone who is actively contributing to the group’s mission can be okay. We want everyone to flourish. If however, someone is in the community solely for the purpose of self-promotion is not okay.

— Illegalities: If it’s illegal in the world, it’s off limits as a topic in the forums.  Discussing how to make a bomb or where to buy drugs is off limits. Discussing a current news story in an off-topic post is fine.

— Violence and Abuse: As a community, many of us have been deeply hurt by violence and abuse of all kinds. Our community will not be a place for this.  Violence, as you know, can take many forms. The most common that could take place in a community like ours and which are prohibited, include, but are not limited to, the following:  Conversations that promote hate, posts that threaten another, posts that defame another, gossip mongering, posts that contain racial, ethnic, religious, gender, or disability slurs, and posts that are meant to incite problems within the community or between community members.

— Impersonation: Please don’t attempt to impersonate a member of this web site’s staff or another member. Further, please don’t misrepresent your affiliation with any person or entity.

— Triangulation: Triangulation is the practice of involving uninvolved people into a problem. If you have a problem with someone in the community, it’s between the two of you. If you post about it, you involve a whole lot of people who shouldn’t be involved, incite problems, and create ugliness that has to be cleaned up. That’s simply not ok here.  Remember that one of the fundamental components of a secure attachment is navigating conflict and initiating repair.

— Topics: Please keep your posts on topic – there’s a forum for just about everything (including personal stuff), and if you need another created, just ask.  Off-topic replies, or me-too responses, on the other hand, should be kept off the boards, and sent directly to the person you are replying to.

— Privacy: Please don’t violate another’s privacy by sharing info you have no right to share.  Also, please see separate Privacy Policy herein.

— Harvesting: Please do not harvest email addresses for your personal or professional use.

— Spam and Other Annoyances: Posts that can be considered spam; for example, posting to multiple forums when there’s no appropriate reason to do so, or for the sole purpose of interrupting the flow of discussion, are unacceptable. Additionally, chain or Internet hoax letters of any sort, passing on junk mail, and sharing any pyramid schemes are not appropriate. We expect you to do your best to not upload anything containing a virus or worm.


Intellectual Property Guidelines

Intellectual Property Guidelines spell out the way this web site’s members can use this community.  There are many ideas, concepts, and skills that are widely disseminated.  Please use them and allow them to support your healing.

If you find something helpful and are using it outside this web site please acknowledge where you learned this.  Through that kind of generous spirit we can help co-create a world with more kindness and care.


Violations of Guidelines

At our sole discretion, we reserve the right to remove, edit, or move posts made to this web site.  Additionally, certain policies stipulate specific consequences for non-compliance. Unless otherwise stipulated, we reserve the right to impose, at our discretion, appropriate disciplinary measures, including, but not limited to:  restriction of or removal of privileges, loss of certification, and loss of membership in specific programs. If you’re unclear about whether something is appropriate, please ask first.


Terms of Use

  1. Acceptance of Terms

This Terms of Use (herein known as TOS) may be updated at any time, and without prior notice.  You will always be able to review the most current TOS on this web site. In addition, when you participate in any groups offered through this web site, DEF or under the ‘Becoming Safely Embodied’ trademark, you shall be subject to posted guidelines or rules applicable to such groups.

  1. Description of Service

DEF currently provides people with a rich collection of resources, including a variety of communication tools (the “Service”). You understand and agree that some tools or areas, or offerings of the Service are available to the level of membership you subscribe to. You understand and agree that the Service may include advertisements, and that these advertisements are necessary for DEF to provide the Service. You also agree that the Service includes communication from DEF, such as service announcements, administrative messages, and other communications.  If you are a member of a specific service group, group-related communications are a part of the service, and you will not be able to opt out of receiving them while in the group. Unless specifically stated otherwise, any new features added to the current Service shall be subject to the TOS.  You understand and agree that the Service is provided “as-is,” and that DEF assumes no responsibility for the timeliness, deletion, mis-delivery, or failure to store any user communications or personalization settings. You are responsible for obtaining access to the Service and if that access includes third party fees (such as an Internet Service Provider), you are responsible for those fees. You are also responsible for providing the necessary equipment to access the Service.

  1. Your Member Obligations

In consideration of your use of the Service, you represent that you are of legal age to form a binding contract and are not a person barred from receiving services under the laws of the United States or other applicable jurisdiction. You also agree to: (a) participate and keep current with what’s happening in the DEF community (b) abide by all TOS, and Community guidelines, and DEF Policies (c) provide true, accurate, current and complete information about yourself as prompted by the Service’s registration form (such information being the “Registration Data”) and (d) maintain and promptly update the Registration Data to keep it true, accurate, current and complete. If you provide any information that is untrue, inaccurate, not current or incomplete, or DEF has reasonable grounds to suspect that such information is untrue, inaccurate, not current or incomplete, DEF has the right to suspend or terminate your account and refuse any and all current or future use of the Service (or any portion thereof).

  1. Member Account, Password, and Security

As a member, you can choose a user name and password. You are responsible for maintaining the confidentiality of the password and account, and are fully responsible for all activities that occur under your password or account. You agree to (a) immediately notify DEF of any unauthorized use of your password or account or any other breach of security, and (b) ensure that you exit from your account at the end of each session. DEF cannot and will not be liable for any loss or damage arising from your failure to comply with this Section 5.

  1. Member Conduct

You understand that all information, data, text, software, music, sound, photographs, graphics, video, messages or other materials (“Content”), whether publicly posted or privately transmitted, are the sole responsibility of the person from which such Content originated. This means that you, and not DEF, are entirely responsible for all Content that you upload, post, email, transmit or otherwise make available via the Service. DEF does not control the Content posted via the Service and, as such, does not guarantee the accuracy, integrity or quality of such Content. You understand that by using the Service, you may be exposed to Content that is offensive, indecent or objectionable. Under no circumstances will DEF be liable in any way for any Content, including, but not limited to, for any errors or omissions in any Content, or for any loss or damage of any kind incurred as a result of the use of any Content posted, emailed, transmitted or otherwise made available via the Service.

You agree to not use the Service to:

  1. upload, post, email, transmit or otherwise make available any Content that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another’s privacy, hateful, or racially, ethnically or otherwise objectionable;
  2. impersonate any person or entity, including, but not limited to, Deirdre Fay, a DEF staff member, forum leader, or host, a community participant, or falsely state or otherwise misrepresent your affiliation with a person or entity;
  3. upload, post, email, transmit or otherwise make available any Content that you do not have a right to make available under any law or under contractual or fiduciary relationships (such as inside information, proprietary and confidential information learned or disclosed as part of employment or contractual relationships or under nondisclosure agreements);
  4. upload, post, email, transmit or otherwise make available any Content that infringes any patent, trademark, trade secret, copyright or other proprietary rights (“Rights”) of any party;
  5. upload, post, email, transmit or otherwise make available any unsolicited or unauthorized advertising, promotional materials, “junk mail,” “spam,” “chain letters,” “pyramid schemes,” or any other form of solicitation;
  6. upload, post, email, transmit or otherwise make available any material that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment;
  7. disrupt the normal flow of dialogue, or otherwise act in a manner that negatively affects other users’ ability to engage in real time exchanges;
  8. intentionally or unintentionally violate or encourage the violation of any applicable local, state, national or international law;
  9. “stalk” or otherwise harass another; or
  10. collect or store personal data about other users.

You acknowledge that DEF may not pre-screen Content, but that DEF and its designees shall have the right (but not the obligation) in their sole discretion to refuse or move any Content that is available via the Service. Without limiting the foregoing, DEF and its designees shall have the right to remove any Content that violates the TOS or is otherwise objectionable or doesn’t meet DEF standards. You agree that you must evaluate, and bear all risks associated with, the use of any Content, including any reliance on the accuracy, completeness, or usefulness of such Content. In this regard, you acknowledge that you may not rely on any Content created by DEF or submitted to DEF.

You acknowledge, consent and agree that DEF may access, preserve, and disclose your account information and Content if required to do so by law or in a good faith belief that such access preservation or disclosure is reasonably necessary to: (a) comply with legal process; (b) enforce the TOS; (c) respond to claims that any Content violates the rights of third-parties; (d) respond to your requests for customer service; or (e) protect the rights, property, or personal safety of DEF, its users and the public.

You understand that the technical processing and transmission of the Service, including your Content, may involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices.

You understand that the Service and software embodied within the Service may include security components that permit digital materials to be protected, and use of these materials is subject to usage rules set by DEF and/or content providers who provide content to the Service. You may not attempt to override or circumvent any of the usage rules embedded into the Service. Any unauthorized reproduction, publication, further distribution or public exhibition of the materials provided on the Service, in whole or in part, is strictly prohibited.

  1. Special Admonitions for International Use

Recognizing the global nature of the Internet, you agree to comply with all local rules regarding online conduct and acceptable Content. Specifically, you agree to comply with all applicable laws regarding the transmission of technical data exported from the United States or the country in which you reside.

  1. Indemnity

You agree to indemnify and hold Deirdre Fay, DEF, and its subsidiaries, affiliates, officers, agents, co-branders or other partners, and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of Content you submit, post, transmit or make available through the Service, your use of the Service, your connection to the Service, your violation of the TOS, or your violation of any rights of another.

  1. No Resale of Service

You agree not to reproduce, duplicate, copy, sell, trade, resell or exploit for any commercial purposes, any portion of the Service (including your DEF username/password.), use of the Service, or access to the Service.

  1. Modifications to Service

DEF reserves the right at any time and from time to time to modify or discontinue, temporarily or permanently, the Service (or any part thereof) with or without notice. You agree that DEF shall not be liable to you or to any third party for any modification, suspension or discontinuance of the Service.

  1. Termination

You agree that DEF may, under certain circumstances and without prior notice, immediately terminate your DEF account, any associated email address, and access to the Service. Cause for such termination shall include, but not be limited to, (a) breaches or violations of the TOS or other incorporated agreements or guidelines, (b) requests by law enforcement or other government agencies, (c) a request by you (self-initiated account deletions), (d) discontinuance or material modification to the Service (or any part thereof), and (e) unexpected technical or security issues or problems

Further, you agree that all terminations for cause shall be made in DEF’s sole discretion and that DEF shall not be liable to you or any third-party for any termination of your account, or access to the Service.

  1. Dealings with Advertisers

Your correspondence or business dealings with, or participation in promotions of, advertisers found on or through the Service, including payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such advertiser. You agree that DEF shall not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings or as the result of the presence of such advertisers on the Service.

  1. Links

The Service may provide, or third parties may provide, links to other World Wide Web sites or resources. Because DEF has no control over such sites and resources, you acknowledge and agree that DEF is not responsible for the availability of such external sites or resources, and does not endorse and is not responsible or liable for any Content, advertising, products, or other materials on or available from such sites or resources. You further acknowledge and agree that DEF shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such Content, goods or services available on or through any such site or resource.

  1. Safely Embodied’s Proprietary Rights

You acknowledge and agree that the Service and any necessary software used in connection with the Service (“Software”) contain proprietary and confidential information that is protected by applicable intellectual property and other laws. You further acknowledge and agree that Content contained in sponsor advertisements or information presented to you through the Service or advertisers is protected by copyrights, trademarks, service marks, patents or other proprietary rights and laws. Except as expressly authorized by DEF or advertisers, you agree not to modify, rent, lease, loan, sell, distribute or create derivative works based on the Service or the Software, in whole or in part.

  1. Disclaimer of Warranties

You expressly understand and agree that:

  1. Your use of the service is at your sole risk. The service is provided on an “as is” “with all faults” and “as available” basis. DEF expressly disclaims all warranties of any kind, whether express or implied, including, but not limited to the implied warranties of merchantability, fitness for a particular purpose and non-infringement.
  2. DEF makes no warranty that (i) the service will meet your requirements, (ii) the service will be uninterrupted, timely, secure, or error-free, (iii) the results that may be obtained from the use of the service will be accurate or reliable, (iv) the quality of any products, services, information, or other material purchased or obtained by you through the service will meet your expectations, and (v) any errors in the software will be corrected.
  3. Any material downloaded or otherwise obtained through the use of the service is done at your own discretion and risk and that you will be solely responsible for any damage to your computer system or loss of data that results from the download of any such material.
  4. No advice or information, whether oral or written, obtained by you from DEF or through or from the service shall create any warranty not expressly stated in the TOS.


  1. Limitation of liability

DEF assumes no liability whatsoever, and your sole and exclusive remedy for any dispute with DEF is to discontinue accessing this web site or related content.

You expressly understand and agree that DEF shall not be liable to you for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if DEF has been advised of the possibility of such damages), resulting from: (i) the use or the inability to use the service; (ii) the cost of procurement of substitute goods and services resulting from any goods, data, information or services purchased or obtained or messages received or transactions entered into through or from the service; (iii) unauthorized access to or alteration of your transmissions or data; (iv) statements or conduct of any third party on the service; or (v) any other matter relating to the service.

  1. Exclusions and limitations

Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the above limitations of sections 17 and 18 may not apply to you.

  1. No Third Party Beneficiaries

You agree that, except as otherwise expressly provided in this TOS, there shall be no third party beneficiaries to this Agreement.

  1. Notice

DEF may provide you with notices, including those regarding changes to the TOS, by either email, regular mail, or postings on the Service.

  1. Trademark Information

Becoming Safely Embodied, Safely Embodied, Becoming Safely Embodied logo and Safely Embodied logo, trademarks and service marks and other Safely Embodied logos and product and service names are trademarks of Becoming Safely Embodied (the “Safely Embodied Marks”). Without DEF’s prior permission, you agree not to display or use in any manner, the Safely Embodied Marks.

  1. General Information

Entire Agreement

The TOS constitute the entire agreement between you and DEF and govern your use of the Service, superseding any prior agreements between you and DEF. You also may be subject to additional terms and conditions that may apply when you use or purchase certain other DEF services, affiliate services, third-party content or third-party software.

  1. Choice of Law and Forum

The TOS and the relationship between you and DEF shall be governed by the laws of the State of Massachusetts without regard to its conflict of law provisions. You and DEF agree to submit to the personal and exclusive jurisdiction of the courts located within the county of Middlesex, Massachusetts.

  1. Waiver and Severability of Terms

The failure of DEF to exercise or enforce any right or provision of the TOS shall not constitute a waiver of such right or provision. If any provision of the TOS is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties’ intentions as reflected in the provision, and the other provisions of the TOS remain in full force and effect.

  1. Statute of Limitations

You agree that regardless of any statute or law to the contrary, any claim or cause of action arising out of or related to use of the Service or the TOS must be filed within one (1) year after such claim or cause of action arose or be forever barred.

  1. Results Disclaimer

The products and services sold on this web site are for informational purposes only and not to be interpreted as a promise or guarantee of results, including but not limited to psychotherapeutic healing and amelioration of trauma.  The information presented on the website cannot be considered psychotherapy in any form.

Your level of healing and success in attaining the results from using our products and information depends on the time you devote to the program, ideas and techniques used, and the amount of time you practice the various skills.

Since these factors differ among each individual, we cannot guarantee your success or healing, nor are we responsible for any of your actions.

Any and all forward-looking statements on this web site or in any of our products are intended to express our opinion of the possibilities that some people may achieve.

But many factors will be important in determining your actual results, and we make no guarantees that you will achieve results similar to ours or anyone else’s. In fact, we make no guarantees that you will achieve any results from the ideas and techniques contained on our web site or in our products.

To the extent that we included any case studies or testimonials on this site, you can assume that none of these stories in any way represent the “average” or “typical” customer experience.

In fact, as with any product or service, we know that some people will purchase our products but never use them at all, and therefore will get no results whatsoever. You should therefore assume that you will obtain no results with this program.

You fully agree and understand that Deirdre E. Fay, this web site, and DEF are not responsible for your success or failure and make no representations or warranties of any kind whatsoever that our products or services will produce any particular result for you.

The section titles in the TOS are for convenience only and have no legal or contractual effect.


Privacy Policy

This Privacy Policy is subject to change by DEF at any time and at our discretion without notice by updating this posting.

We understand the importance that Internet users place on privacy, and this Privacy Policy describes how we use personal information that is collected at our web sites.

Please read this Privacy Policy before using this web site or submitting any personal information. California residents, please also see the “Note to California Residents” Section for additional rights that apply to you.

By using this web site, you accept the privacy practices contained in this Privacy Policy. You are encouraged to review the Privacy Policy whenever you visit the web site to make sure you understand how any personal information you provide will be used.

Information We Collect

  1. Personally Identifiable Information

In order to serve our customers, we collect personally identifiable information, like names, addresses, phone numbers, email addresses, and sometimes credit card information when such information is voluntarily submitted by our visitors. We will only use your personal information for the following purposes: (1) to deliver the products and/or services to you that you have requested; (2) to validate your compliance with the terms and conditions; (3) for content improvement and feedback purposes; (4) to reach you, when necessary, regarding your use of the web site or product(s), and (5) for the few situations described below to better serve you.

We will NEVER share your personally identifiable information with third parties unless you have given us explicit permission to do so, such as in order to fulfill a third party offer that you have accepted from us. By permitting us to collect this information, you will be able to receive information on other products and services that may be of interest to you, including related third party offers that we may send to you. You also enable us to personalize your experience with us so that we can provide you with the highest quality of service. We may also use this information to contact you about joint venture opportunities if it appears that you would be a suitable joint venture partner.

By submitting your email address on this web site, you agree to receive email from us. You can cancel your participation in any of these email lists at any time by clicking the opt-out link or other unsubscribe option that is included in the respective email. We only send emails to people who have authorized us to contact them, either directly, or through a third party. We do not send unsolicited commercial emails, because we hate spam as much as you do.

By submitting your email address, you also agree to allow us to use your email address for custom audience targeting on sites like Facebook, where we display custom advertising to specific people who have opted-in to receive communications from us.

In addition, you agree that by submitting your telephone contact information on this web site and/or registering to receive the product and/or service offered herein, such act constitutes a purchase, an inquiry, and/or an application for the purposes of the Amended Telemarketing Sales Rule (ATSR), 16 CFR ‘310 et seq. and any applicable state and local “do not call” regulations. We retain the right to contact you via telemarketing in accordance with the ATSR and the applicable state regulations.

  1. Non-Personally Identifiable Information

We also may collect various types of non-personally identifiable information to help us make your experience more enjoyable, measure site activity to identify future improvements that should be made, and compile aggregate data to help serve site visitors better. For example, we may use such data to tailor our advertisements, develop proper survey questions, improve our business, etc.

As another example, we may use session and persistent “cookies,” session logs, web beacons, GIF/pixel tags, banner ads, third-party click tracking analytics tools (such as Google Analytics), third party retargeting networks that may display our advertisements to you on other sites that you visit to remind you about us, and third party networks that serve user-requested emails (e.g., for a refer-a-friend email) to collect non-personally identifiable or other aggregated information about site visitors.

Cookies are text files that are used by your computer’s web browser to store your preferences, and enable us to enhance your user experience with our web site. Third party retargeting networks may also use cookies to display our advertisements to you on other sites. You can opt-out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Emails or newsletters that we send electronically may use techniques such as web beacons or pixel tags to gather email metrics and information to improve the reader’s experience, such as the number of emails that are opened, whether they were forwarded or printed, the type of device from which they were opened, and the location (e.g. city, state, and county) associated with the applicable IP address.

If you visit this site with an open ID (such as Facebook), you may also be sharing and integrating data with third-party social media sites, and we may track aggregate data about the number of visits to this site with an open ID, the number of items “liked” on this site, or items on this site that you choose to share with a third-party social media site.

Other parties such as advertising partners and analytics companies may also be collecting information about your online activity across various websites over time. The information collected by those third parties may include identifiers that allow those third parties to tailor the ads that they serve to your computer or other device.

Because there is not yet a common understanding of how to interpret web browser-based “Do Not Track” signals other than cookies, we do not currently respond to “Do Not Track” signals that are undefined.

Please note that you do have the option to configure most web browsers to NOT accept cookies. However, be aware that disabling cookies may keep you from having access to some functions or services on our web site or the web-hosted software that runs on our web site.

Third Party Actions

We do not control and are not liable for the actions of any third parties who we may promote and/or link to from this site. We pride ourselves in recommending quality companies, but have no control over the actions of those third parties, the content they provide, or their privacy practices. While we are not liable for any of the actions of those third parties, you should feel free to give us feedback from time to time on your experiences with any third parties to whom we work with so that we may enhance our future service to all customers.

Children’s Privacy

We take Children’s Privacy very seriously. Due to the age restrictions of this web site, none of the information obtained by this web site falls within the Child Online Privacy Act (COPPA) and we do not knowingly intend to collect personally identifiable information from children under 18 years of age. If your minor child has provided us with personally identifiable information, you may contact us at the phone number or mailing address listed in the section entitled “Contact” if you want this information deleted from our records. We will then make reasonable efforts to remove your child’s information from the database that stores the information.

IP Addresses

We may use your IP address to help prevent fraud, to help diagnose problems with our server, to gather broad demographic information, and to offer you products and services.

Commitment to Data Security

All information collected from you is stored in a technically and physically secure environment. Furthermore, employees, contractors, and vendors who have access to your personally identifiable information in connection with providing services for us are required to keep the information confidential.

Payments are securely processed by a third-party vendor. Unfortunately, no transmission over the Internet can be guaranteed to be 100% secure. As a result, while we take reasonable measures to protect your information, we cannot ensure or warrant the security of the information that you transmit to us, and you do so at your own risk.

Contacting Us

If you need to contact us, you can email us at, call us at 781-648-0044, or send us a letter at: Deirdre E. Fay, Inc., 661 Massachusetts Ave., Suite 14, Arlington, MA  02476.

We strive to provide excellent products, along with equally excellent customer service. If you have any questions about this Privacy Policy or our practices, please feel free to contact us using one of the methods listed above.

Note to California Residents

If you live in the State of California, under the California Civil Code, you have the right to request that companies who conduct business in California provide you with a list of all third parties to which the company has disclosed Personal Information during the preceding year for direct marketing purposes.

Alternatively, the law provides that if a company has a Privacy Policy that gives either an opt-out (often referred to as “unsubscribe”) or opt-in choice for use of your Personal Information by third parties (such as advertisers or affiliated companies) for marketing purposes, that the company may instead provide you with information on how to exercise your disclosure choice options.

This Site qualifies for the alternative option; it has a comprehensive Privacy Policy and provides you with details on how you may either opt-out or opt-in to the use of your Personal Information by third parties for direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your Personal Information for marketing purposes during the preceding year.

If you are a California resident and want to request information about how to exercise your third party disclosure choices, you must send a request to the following address with a preference on how our response to your request should be sent (email or postal mail). Please send an email to the Privacy Administrator at, or you may contact us via regular mail at:


Deirdre E. Fay, Inc.

Attention: Deirdre E. Fay

661 Massachusetts Ave., Suite 14

Arlington, MA  02476


All requests sent via regular mail must be labeled “Your California Privacy Rights” on the envelope or post card and clearly stated on the actual request. For all requests, please include your name, street address, city, state, and zip code. Please include your zip code for our own recordkeeping.

We do not accept requests via the telephone or by facsimile. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.


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